BRAC Bank Limited

Corporate Vision
Building profitable and socially responsible financial institution focused on Market and Business with Growth potential, thereby assisting BRAC and stakeholders to build a just, enlightened, healthy democratic and poverty free Bangladesh”.

Corporate Mission

• Sustained growth in Small & Medium Enterprise sector
• Continuous low-cost deposit Growth with controlled growth in retail assets.
• Corporate Assets to be funded through self-liability mobilization. Growth in Assets through syndications and investment in faster growing sectors.
• Continuous endeavor to increase non-funded income
• Keep our debt charges at 2% to maintain a steady profitable growth
• Achieve efficient synergies between the bank’s branches, SME unit offices and BRAC field offices for delivery of remittance and Bank’s other products and services
• Manage various lines of business in a full controlled environment with no compromise on service quality
• Keep a divers, far flung team fully controlled environment with no compromise on service quality
• Keep a diverse, far flung team fully motivated and driven towards materializing the bank’s vision into reality

Core Values

• Our Strength emanates from our owner - BRAC. This means, we will hold the following values and will be guided by BRAC as we do our work.
• Value the fact that one is a member of the BRAC family
• Creating an honest, open and enabling environment
• Have a strong customer focus and build relationships based on integrity, superior service and mutual benefit
• Strive for profit & sound growth
• Work as team to serve the best interest of our owners
• Relentless in pursuit of business innovation and improvement
• Value and respect people and make decisions based on merit
• Base recognition and reward on performance
• Responsible, trustworthy and law-abiding in all that we do.

 

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